Vehicle Graphics
Big Printing offers a couple of options for your vehicle graphic needs: our Vehicle Wraps and our cost effective Banner Rail System. Whatever you choose, our in house design staff and certified 3M installers can take your vehicle graphic from concept to installation.
Vehicle Graphics. Kind of a Big Deal.
Even those brand spanking new digital billboards, which get an optimistic recall rate of 63%*, can’t compare to the 97% recall rate** of a vehicle graphic. There’s a term for that kind of exposure; it’s called ROI, or return on investment. Numbers like that do make it hard to ignore vehicle graphics as an alternative to traditional advertising. What’s more, your vehicle graphic is going to be viewed by audiences in diverse demographic segments because unlike a billboard, your vehicle is not sitting in one spot, waiting to be seen – it’s on the road working for you.
To Rail or Not To Rail.
For box trucks and larger fleets of semi trucks, we use a rail system that holds your banner in place. What the heck does that mean? Simply put, our rail system is the frame and your banner is the picture. Change the banner any time you change your special promotions or seasonal advertisements, all for a fraction of the cost of a vehicle wrap. Our heavy-duty banner material won’t rip or tear, giving you the most durable product in all-weather conditions.
Our vehicle graphics are perfect for all types of automobiles, from fleets to everyday work vehicles. We use a laminated material that is scratch resistant and won’t peel or fade. Even in extreme conditions, your wrap can last up to three years.
* AAAA Digital Out-of-Home Media Awareness and Attitude Study 2007; Arbitron Digital Billboard Report: Cleveland Case Study 2008
** Results of study by Robinson, Yesawich & Pepperdine Inc.






